Web address boom could be search engine boon

Web address boom could be search engine boon:Global Coordinator Internet on Monday approved the creation of the site addresses ending in almost any word, causing one of the biggest ever shocks in how to operate the network.
The Internet Corporation for Assigned Names and Numbers (ICANN) overwhelmingly voted for the proposal at a meeting in Singapore, despite fears of a shift will lead to some confusion and favor large companies.
Changes should not be hard to scour the Internet to do because people are looking for, according to Internet search giant Google and its rival Bing.
"Google has extensive experience in rating and return Web pages, regardless of top-level domain (TLD)," Google told AFP, referring to the code after the second point in a web address such as.COM,. Governments and. Org.
"If the best result in non-traditional areas, we still intend to return to this page of our users," the California company said.
Microsoft Online Services division's senior director Adam Sohn said the exemption limit for terminations Web addresses will be "not much" of influence on Bing search engine company.
"When you look at how the search is done, the domains do not have much influence ... On the consumer side, people search using key words or names, not domains," he said.
At the rear, or side indexing, search engines examine the contents, links and many other "signals" to rank pages in search results.
New domain names could drive more traffic to search engines, the more people use them to navigate an amalgam of domain names.
"We believe that the decision to allow anyone to start their own top-level domain has the potential for user common misconception," Google said.
"In order to sort out this confusion, the TLD might actually cause users to access search engines more often." Price $ 185,000 for companies and organizations to apply for general top-level domains can choose to reduce the explosion of web addresses.
Nevertheless, the company will be under pressure to buy domain names just to make sure they are in control of web addresses related to their brand or image.
ICANN chairman Peter Drozd told reporters, naming the new system will be "huge opportunity for people to take control of this aspect of their branding and develop it differently." Observers say global giants such as Apple, Toyota and BMW may be in the forefront of launching a web site with their own domain names ending in ". Apple", ". Toyota" and ". BMW". Cities and trademark owners can do the same.
"Bottom line - the new name almost certainly means nothing special in the search engines," Danny Sullivan of Search news blog Land said in an online message. "They will not have any super powers rating."
ICANN conducted years of tireless leadership for approval of an application for any proposed top-level domains.
Process have arisen after the United States have expressed interest in obtaining the right of veto to prevent the creation of top-level domains such as.Gay men who may be blocked in some countries.
"It was a proposal by a government that has never been picked up by others," he told AFP. "She never went out of phase gossip." One problem was that the country blocking entire domains can lead to the Balkanization of the Internet.
But Drozd dismissed worry, suggesting that adult content on the Internet regardless of the letters come at the end of Web sites.
"The question is the content, which is exactly the same thing," said Drozd. "It does not change when the website becomes. Gay."