The new iPhone is faster, has better camera and allows you to synchronize data without having to use a computer. It includes futuristic, voice service that responds to voice commands and questions such as "do I need an umbrella today?" it will now be available for Sprint customers, as well as those from AT & T and Verizon Wireless.
But there is one caveat. Apple, called him a 4S when most people were expecting iPhone 5. Immediately, those bloggers and Apple fans began to wonder if this new iPhone not so cool as they had hoped. Investors were disappointed too. Shares of Apple fell more than 5 per cent before late kick.
If the opening on Tuesday seemed disappointed that this happened because Apple does not do a good job of managing expectations. It's a familiar problem for Apple, whose penchant for secrecy invites hyperbolic speculation among its product announcements. Given that it's been 16 months since the last iPhone came on the market, the imagination even longer to wild at this time.
"This is a typical scenario for Apple: people all want to do is impossible," said Tim Badžarin, an analyst at creative strategies, who follows the company for decades.
Apple's approach, the event had not done any favours for Tim Cook, in her first major public statement since he replaced Steve Jobs as Director six weeks ago. Jobs, Apple, visionary and co-founder, left the reins to focus on his health problems.
Cooke ignored her statement in the pedestrian way that lacked talent Jobs. Format and scenery were similar to the presentation that Jobs has so masterfully that gives Cook little opportunity to make their mark, said Adam Hanft, marketing consultant, who runs his own firm in New York.
"It was dishonest to Tim in his inauguration because he did not have any product to show that was a real barnburner" Hanft said.
"This enabled him to get his sea legs, but he still must find their own voice and style. They must invent a new option that Apple equally as aesthetically pleasing, but not the same as they had while Steve was there."
Although iPhone 4S was an improvement over its predecessor, it is not perceived as a breakthrough partly because it is not thought of the iPhone 5, as most people were expecting, "said Prashant Malaviâ, Professor of marketing at the University of Georgetown.
Not all investors were disappointed.
Stephen Coleman, Director of investment capital and investors to Daedalus Apple in 2004, calls its Apple shares "safe investments that I have." he said, updates on Tuesday were "extra" and praised the Apple to not tinker too much with a model that works.
"For those who say that they are ecstatic, I'd say that they were fast asleep," said Coleman. "Anyone who pays attention at all to be blinded by product and income".
Shares grew by more than 15 percent this year, at one point hit all-time high of $ 422,86. This is almost four times from the first iPhone was announced in 2007 year. The device was the cornerstone of one of the most remarkable works in the history of technology. Apple is now one of the most richly valued companies in the world, holding their own against oil companies and international conglomerates.
"Here to complain?" Coleman said. "For people like me is peace on Earth. This is one of the big economic stories of our time. "
The new iPhone has advanced high-resolution camera sensor. Processor faster-the same chip A5 found in the IPad 2-so what phone will be able to work smoothly, more realistic action games. It is also a "world phone", which means that Verizon Iphones will be useful abroad, as well as AT & T Iphones already have.
The fact that more radical revision of the phone was not show leaves room for speculation that Apple will reveal a new model for less than a year, perhaps one is equipped to take advantage of Verizon and AT & T's new high-speed data networks.
There were also rumors that Apple will include chip, which could speak with payment terminals in retail stores, turning iPhone into a mobile wallet. Competitors start to include this feature in their phones, although payment systems still immature. IPhone 4S does not have this.
IPhone 4S would go with the new mobile software that includes features such as the ability to synchronize content wirelessly, without having to connect the device to a Mac or Windows machine. Siri is built into the phone, which lets people talk questions and commands and is an advanced version of the speech programmers
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