McDonald announced on Monday that the boneless pork barbecue sandwich, usually available only in a few stores at the time, will be sold at all locations across the U.S. on November 14.
Most of the time, it is up to local franchisees, to determine when and if they want to sell the McRib - with the exception of Germany, the only place where it is always available.
McDonald said the response was so great that in November last year when he made the McRib available nationally for about three weeks; she decided to return it nationwide this year. The company, which has not previously sold the McRib nationally since 1994, declined to give sales figures.
Sandwich, which is dressed with onions, pickle slices and barbecue sauce, was introduced nationally in 1982 With 500 calories and 26 grams of fat, it's a little trimmer than Big Mac, which has 540 calories and 29 grams of fat. And just like the Big Mac, McRib McDonald's has become a popular offering.
There are Facebook groups like "Bring McRib!" There is a Twitter tag, when the positions in a range of «Lucky me, McRib has returned" to "If you eat McRibs, need to review what you really want in life."
Last year, the guy who won the McDonald's $ 1 million grand prize was a monopoly of the order - you guessed it - McRib. Earlier this month, former Playmate Jenny McCarthy contacted the site McRib Locator to help find a McRib in Southern California: it is found in Fountain Valley.
The creator of the site, Alan Klein, said he suspected something was when traffic exploded from about 150 hits a day to about 4,000 in the last week or so, as more fans, according to the observations. People are sending him pictures of their variations McRib: McRib with lettuce and tomato, McRib with bacon, three McRibs each other.
Klein, a meteorologist in the area of Minneapolis, runs the site in his free time with his wife, Kimberly. He created the Locator in 2008 because he wanted to learn how to use Google Maps to work, and because he has fond memories of eating pork sandwich while growing up on a farm pig.
"We've been spoiled this year and last year with him being around all over the country," he said. "But I hope he remains elusive, because otherwise no one would come to our website."
If the McRib is so popular, why not offer him the whole time? McDonald's likes to stoke enthusiasm, with an aura of transience.
"Bringing it back so often adds excitement," said Marta Fearon, McDonald's U.S. marketing director, who said she was not sure that the McRib would reappear every fall.
And how can it be called a McRib if it doesn't have any bones? Said Fearon: "That gives it this quirky sense of humor."
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