Thursday, October 6, 2011

The Future of Apple Without Steve Jobs


Steve jobs left. He died too young and, of course, with lots of innovative ideas is still brewing. This is not surprising, but it is already reality. (See: Apple founder Steve Jobs Dies: reflections on its heritage)

Print Jobs and influence at Apple, will remain for many years. However, his management team can no longer count on his presence, voice and impeccable taste.

How will this affect Apple?

As Aaron and Henry Blodžet discussed in the accompanying clip, soon is irrelevant. Apple, will remain one of the most valuable companies in the world, thanks to strong sales of Macs, iPhones and iPads. The company seems to have incredible momentum over the next few product cycles, largely thanks to the technological vision of Jobs and marketing brilliance.

The technology sector is probably the most competitive industry in the world. Genius Steve Jobs was to create a product nobody even knew what they wanted before Apple had built them. He did not invent the personal computer, digital music player, or Smartphone and tablets, but his creation so fundamentally changed the market, it may also. (See: IPod, iPhone, IPad) nobody knows better than the Apple as a product or promotion can change consumer demand in untold ways. (See: Blackberry v. iPhone)

Can Apple to continue to innovate without work?

IPhone has a 27% market share in the Smartphone category, according to the latest statistics from Comscore. This second place after Android from Google with 44% of the market. Rest assured that Google is trying to increase its share of the pie with the acquisition of Motorola's Mobility. And while iPhone 4S will likely fly shelves he disappoint some hoping to see the iPhone 5. Apple shares fell after the announcement on Tuesday dropped and modestly on Wednesday morning in response to the death of Jobs.

In a tablet, the IPad dominates. It controls 73 percent of the market and expects that at least 50% of the shares until 2014, said that the industry research company Gartner. Competition is still weak, but the new Amazon Kindle a fire may change this situation. Even if it does not change the rules of the game, competitors will continue to try.

This does not mean Apple will fail without Steve Jobs. They continue to be in good hands. Apple certainly, talented engineers, managers and leaders. CEO Tim Cook was steering the ship over the past few years as Vacancies battled his health problems. The company excelled at this time. Another part of the puzzle, Jonathan Ive continues. Ive is a leading designer for almost every big Apple product developed in the last decade and half.

In the end, the only thing that we know everything will be different. And, as Steve Jobs has proved different have the potential to be much better.

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